Design Brief
Golman Sachs' financial planning platform, AYCO, has been a trusted source of personalized guidance for numerous employees. Yet, there is an untapped opportunity in the emerging market of young professionals entering the workforce.
GENZ, known for their preference for digital solutions, seeks financial guidance through intuitive and user-friendly platforms that simplify money management. By rebranding the platform's visual identity to emphasize clarity and ease of use, Ayco can position itself as the go-to financial planning solution for young professionals.
Context
This was a concept project completed in collaboration with BCG Design Studios as a part of my 6 month internship with Boston Consulting Group.
Timeline: 3 weeks
My Role: Lead Designer
Project Manager: Josh Strickland
Tools: Figma, Adobe Illustrator
