What is STRIDE?
What is STRIDE?
STRIDE is the emergency support service designed to help college students walk home safely at night. With a swift onboarding process and cutomizable SOS settings, students can design the experience to their liking.
Timeline: 6 weeks
My Role: UI/UX Designer
Tools: Figma, Adobe Illustrator, Procreate
The Problem:
7/8 students walk home from campus at night > 5 times a week, but only 1/8 notify a friend or have SOS settings on.
User research indicates that students avoid activities that they find stressful, like preparing for potentially dangerous scenarios.
KEY FEATURES
We’ll notify your safety net for you.
Don’t stress about bothering your friends.
Our automated notifs will let loved ones know you’re safe.
Chose which contacts you want as a part of your safety net.
Customize your SOS settings.
Determine which emergency features you want enabled.
Edit at anytime in your settings.
Chose the settings that work best for you.
Activate SOS quickly and easily.
Frequent Safety Checks
JOURNEY MAPPING
USER RESEARCH
8 Georgia Tech Students were interviewed on their experience of walking alone at night.
OPPORTUNITY AREAS
OPPORTUNITY AREAS
USER TESTING
Key improvements to the initial design based off of user feedback and testing.
BRANDING
A calm, welcoming brand language is key to STRIDE’s story.
Student’s avoid anxiety-inducing experiences. We are here to help students
feel confident asking for help and prioritizing their safety on campus.
FINAL SCREENS
REFLECTION
Test Early & Often: I was so eager to design the exact interaction I was envisioning for each feature within the app, that I presented wireframes to my users for testing that were of a much higher fidelity than necessary. The information I recieved from their feedback was far more valuable than anything I could have discovered on my own, and I redesigned my screens at least 4 times once I started presenting them for feedback. Now I know to save the fun branding elements for the end, and prioritize functionality and an accurate solution to the user’s needs throughout prototyping.